UX, WEB DESIGN
UX, Web Design
I was asked to redesign a local, family owned restaurant, Locanda Perinella. Established in 1992 in Brogliano, Italy. Locanda Perinella is a typical local hotel and restaurant located in the beautiful valleys of Northern Italy.
Role & Responsibilities
I was the only designer working on this project and I worked in collaboration with a developer to develop a custom WordPress theme in order to give the client as much flexibility as they needed. The process included: UX Research, Interaction Design and UI Design.
The client needed a complete overhaul of the design to attract more customers and keep up with the competition. The project also had a 8 weeks time deadline.
After asking a few questions to understand what goals needed to be accomplished, I did a Competitive Analysis. Perinella has a typical rural and elegant feel, so the research was limited to similar restaurants in the area. The outstanding questions were the following:
- Do our competitors have a website?
- Do they have an online booking feature on their website?
- Do they have a menu that could be seen online?
From the Competitive Analysis I could see that many of the competitors had outdated and difficult to use websites.
- 50% of the competitors in the area didn’t have a website, none of the ones that had were easy to use or understand.
- None of the competitors had an online booking system.
- All of the competitors with a website had a menu.
For budget reasons we (the client and I) decided to leave the online booking feature for a later time. In the discovery process I found out that the Locanda has a variety of dishes that change daily so I implemented a function where the owners can change the menu in full autonomy.
With the Sitemap at hand, I started doing some rough sketches of the main pages of the website and then proceeded in making a digital version in Photoshop.
After completing the Wireframes I created a prototype and started the User Testing. The testings were taken remotely via Skype and Invision.
After the testing I did the first cycle of iterations.
I created the final design mockups in Photoshop, before sending the annotated version for development. Here are some key screens:
If I had more time and budget to work on this project I would’ve focused on adding an “online booking” feature so customers could book a table or a room on the website. I would’ve also dedicated a few more hours to usability testing to improve the overall user experience.